![\"\"](\"https:\/\/blog.activetravels.com\/wp-content\/uploads\/2020\/01\/160309110543-google-planning-plane-780x439.jpg\")
We always ask new members of ActiveTravels<\/a> how they found us. As we enter into our fifth year of business, more and more clients are saying that they came upon us in a Google search<\/a>. Very few things make me happier than having complete strangers from around the globe ask us for our travel expertise. Sure, we love referrals, but there’s something terribly exciting about getting an email or call from the UK, Switzerland, New Zealand, and across the US from someone out of the blue. I mentioned this to our social media guru, Ross Lasley, owner of the acclaimed Internet Educator, and it resulted in one of his columns<\/a>. I came across it recently and I was flattered. Ross understands that nobody finds you on Google by luck. It comes from years of hard work, getting your business out there through all channels of social media. I’ve been blogging regularly since 2009<\/a>, probably the same I time I joined FaceBook<\/a> and LinkedIn<\/a>. The Twitter<\/a> account came in 2011, Instagram<\/a> this past year. It’s a steady stream of content, not unlike the hundreds of articles I wrote the 20 years prior. Build it and through hard work they will come. <\/p>\n <\/div>\n","protected":false},"excerpt":{"rendered":"The Hard Work of Social Media Marketing - Active Travels<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Hard Work of Social Media Marketing - Active Travels\" \/>\n<meta property=\"og:description\" content=\"We always ask new members of ActiveTravels how they found us. As we enter into our fifth year of business, more and more clients are saying that they came upon us in a Google search. Very few things make me happier than having complete strangers from around the globe ask us for our travel expertise....\" \/>\n<meta property=\"og:url\" content=\"https:\/\/activetravels.ibec.me\/archives\/6120\" \/>\n<meta property=\"og:site_name\" content=\"Active Travels\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/activetravels\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-11T11:00:26+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/activetravels.ibec.me\/wp-content\/uploads\/2024\/09\/Home-Page-Top-Photo-add-Let-us-take-you-there-heading.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1536\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Steve Jermanok\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Steve Jermanok\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/activetravels.ibec.me\/archives\/6120#article\",\"isPartOf\":{\"@id\":\"https:\/\/activetravels.ibec.me\/archives\/6120\"},\"author\":{\"name\":\"Steve Jermanok\",\"@id\":\"http:\/\/activetravels.ibec.me\/#\/schema\/person\/77b14e74586df26d3c691dca9cebca4b\"},\"headline\":\"The Hard Work of Social Media Marketing\",\"datePublished\":\"2017-09-11T11:00:26+00:00\",\"dateModified\":\"2017-09-11T11:00:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/activetravels.ibec.me\/archives\/6120\"},\"wordCount\":212,\"commentCount\":0,\"publisher\":{\"@id\":\"http:\/\/activetravels.ibec.me\/#organization\"},\"image\":{\"@id\":\"https:\/\/activetravels.ibec.me\/archives\/6120#primaryimage\"},\"thumbnailUrl\":\"\",\"articleSection\":[\"ActiveTravels | get up & go!\",\"Travel Advice\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/activetravels.ibec.me\/archives\/6120#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/activetravels.ibec.me\/archives\/6120\",\"url\":\"https:\/\/activetravels.ibec.me\/archives\/6120\",\"name\":\"The Hard Work of Social Media Marketing - Active Travels\",\"isPartOf\":{\"@id\":\"http:\/\/activetravels.ibec.me\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/activetravels.ibec.me\/archives\/6120#primaryimage\"},\"image\":{\"@id\":\"https:\/\/activetravels.ibec.me\/archives\/6120#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2017-09-11T11:00:26+00:00\",\"dateModified\":\"2017-09-11T11:00:26+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/activetravels.ibec.me\/archives\/6120#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/activetravels.ibec.me\/archives\/6120\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/activetravels.ibec.me\/archives\/6120#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/activetravels.ibec.me\/archives\/6120#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\/\/activetravels.ibec.me\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Hard Work of Social Media Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/activetravels.ibec.me\/#website\",\"url\":\"http:\/\/activetravels.ibec.me\/\",\"name\":\"Active Travels\",\"description\":\"\",\"publisher\":{\"@id\":\"http:\/\/activetravels.ibec.me\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/activetravels.ibec.me\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"http:\/\/activetravels.ibec.me\/#organization\",\"name\":\"Active Travels\",\"url\":\"http:\/\/activetravels.ibec.me\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/activetravels.ibec.me\/#\/schema\/logo\/image\/\",\"url\":\"http:\/\/activetravels.ibec.me\/wp-content\/uploads\/2024\/04\/logo.png\",\"contentUrl\":\"http:\/\/activetravels.ibec.me\/wp-content\/uploads\/2024\/04\/logo.png\",\"width\":220,\"height\":143,\"caption\":\"Active Travels\"},\"image\":{\"@id\":\"http:\/\/activetravels.ibec.me\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/activetravels\/\",\"https:\/\/www.youtube.com\/activetravels\",\"https:\/\/www.instagram.com\/activetravels\/\"]},{\"@type\":\"Person\",\"@id\":\"http:\/\/activetravels.ibec.me\/#\/schema\/person\/77b14e74586df26d3c691dca9cebca4b\",\"name\":\"Steve Jermanok\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/activetravels.ibec.me\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/18e9b577c3691d1e8c1d585e1cd753d1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/18e9b577c3691d1e8c1d585e1cd753d1?s=96&d=mm&r=g\",\"caption\":\"Steve Jermanok\"},\"url\":\"http:\/\/activetravels.ibec.me\/archives\/author\/acstevetr1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Hard Work of Social Media Marketing - Active Travels","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"The Hard Work of Social Media Marketing - Active Travels","og_description":"We always ask new members of ActiveTravels how they found us. As we enter into our fifth year of business, more and more clients are saying that they came upon us in a Google search. Very few things make me happier than having complete strangers from around the globe ask us for our travel expertise....","og_url":"https:\/\/activetravels.ibec.me\/archives\/6120","og_site_name":"Active Travels","article_publisher":"https:\/\/www.facebook.com\/activetravels\/","article_published_time":"2017-09-11T11:00:26+00:00","og_image":[{"width":2048,"height":1536,"url":"http:\/\/activetravels.ibec.me\/wp-content\/uploads\/2024\/09\/Home-Page-Top-Photo-add-Let-us-take-you-there-heading.jpg","type":"image\/jpeg"}],"author":"Steve Jermanok","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Steve Jermanok","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/activetravels.ibec.me\/archives\/6120#article","isPartOf":{"@id":"https:\/\/activetravels.ibec.me\/archives\/6120"},"author":{"name":"Steve Jermanok","@id":"http:\/\/activetravels.ibec.me\/#\/schema\/person\/77b14e74586df26d3c691dca9cebca4b"},"headline":"The Hard Work of Social Media Marketing","datePublished":"2017-09-11T11:00:26+00:00","dateModified":"2017-09-11T11:00:26+00:00","mainEntityOfPage":{"@id":"https:\/\/activetravels.ibec.me\/archives\/6120"},"wordCount":212,"commentCount":0,"publisher":{"@id":"http:\/\/activetravels.ibec.me\/#organization"},"image":{"@id":"https:\/\/activetravels.ibec.me\/archives\/6120#primaryimage"},"thumbnailUrl":"","articleSection":["ActiveTravels | get up & go!","Travel Advice"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/activetravels.ibec.me\/archives\/6120#respond"]}]},{"@type":"WebPage","@id":"https:\/\/activetravels.ibec.me\/archives\/6120","url":"https:\/\/activetravels.ibec.me\/archives\/6120","name":"The Hard Work of Social Media Marketing - Active Travels","isPartOf":{"@id":"http:\/\/activetravels.ibec.me\/#website"},"primaryImageOfPage":{"@id":"https:\/\/activetravels.ibec.me\/archives\/6120#primaryimage"},"image":{"@id":"https:\/\/activetravels.ibec.me\/archives\/6120#primaryimage"},"thumbnailUrl":"","datePublished":"2017-09-11T11:00:26+00:00","dateModified":"2017-09-11T11:00:26+00:00","breadcrumb":{"@id":"https:\/\/activetravels.ibec.me\/archives\/6120#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/activetravels.ibec.me\/archives\/6120"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/activetravels.ibec.me\/archives\/6120#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/activetravels.ibec.me\/archives\/6120#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"http:\/\/activetravels.ibec.me\/"},{"@type":"ListItem","position":2,"name":"The Hard Work of Social Media Marketing"}]},{"@type":"WebSite","@id":"http:\/\/activetravels.ibec.me\/#website","url":"http:\/\/activetravels.ibec.me\/","name":"Active Travels","description":"","publisher":{"@id":"http:\/\/activetravels.ibec.me\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/activetravels.ibec.me\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"http:\/\/activetravels.ibec.me\/#organization","name":"Active Travels","url":"http:\/\/activetravels.ibec.me\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/activetravels.ibec.me\/#\/schema\/logo\/image\/","url":"http:\/\/activetravels.ibec.me\/wp-content\/uploads\/2024\/04\/logo.png","contentUrl":"http:\/\/activetravels.ibec.me\/wp-content\/uploads\/2024\/04\/logo.png","width":220,"height":143,"caption":"Active Travels"},"image":{"@id":"http:\/\/activetravels.ibec.me\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/activetravels\/","https:\/\/www.youtube.com\/activetravels","https:\/\/www.instagram.com\/activetravels\/"]},{"@type":"Person","@id":"http:\/\/activetravels.ibec.me\/#\/schema\/person\/77b14e74586df26d3c691dca9cebca4b","name":"Steve Jermanok","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/activetravels.ibec.me\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/18e9b577c3691d1e8c1d585e1cd753d1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/18e9b577c3691d1e8c1d585e1cd753d1?s=96&d=mm&r=g","caption":"Steve Jermanok"},"url":"http:\/\/activetravels.ibec.me\/archives\/author\/acstevetr1"}]}},"taxonomy_info":{"category":[{"value":46,"label":"ActiveTravels | get up & go!"},{"value":70,"label":"Travel Advice"}]},"featured_image_src_large":false,"author_info":{"display_name":"Steve Jermanok","author_link":"http:\/\/activetravels.ibec.me\/archives\/author\/acstevetr1"},"comment_info":0,"category_info":[{"term_id":46,"name":"ActiveTravels | get up & go!","slug":"default-site","term_group":0,"term_taxonomy_id":46,"taxonomy":"category","description":"","parent":0,"count":1826,"filter":"raw","cat_ID":46,"category_count":1826,"category_description":"","cat_name":"ActiveTravels | get up & go!","category_nicename":"default-site","category_parent":0},{"term_id":70,"name":"Travel Advice","slug":"travel-advice","term_group":0,"term_taxonomy_id":70,"taxonomy":"category","description":"","parent":0,"count":148,"filter":"raw","cat_ID":70,"category_count":148,"category_description":"","cat_name":"Travel Advice","category_nicename":"travel-advice","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"http:\/\/activetravels.ibec.me\/wp-json\/wp\/v2\/posts\/6120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/activetravels.ibec.me\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/activetravels.ibec.me\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/activetravels.ibec.me\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/activetravels.ibec.me\/wp-json\/wp\/v2\/comments?post=6120"}],"version-history":[{"count":0,"href":"http:\/\/activetravels.ibec.me\/wp-json\/wp\/v2\/posts\/6120\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/activetravels.ibec.me\/wp-json\/"}],"wp:attachment":[{"href":"http:\/\/activetravels.ibec.me\/wp-json\/wp\/v2\/media?parent=6120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/activetravels.ibec.me\/wp-json\/wp\/v2\/categories?post=6120"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/activetravels.ibec.me\/wp-json\/wp\/v2\/tags?post=6120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
We always ask new members of ActiveTravels how they found us. As we enter into our fifth year of business, more and more clients are saying that they came upon us in a Google search. Very few things make me happier than having complete strangers from around the globe ask us for our travel expertise….<\/p>\n","protected":false},"author":2,"featured_media":6121,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[46,70],"tags":[],"class_list":["post-6120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-default-site","category-travel-advice"],"yoast_head":"\n