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Millennials are Driving the Comeback of Travel Agents

When my wife and I launched our travel agency, ActiveTravels, close family and friends scoffed at the idea—as if I just announced that I was becoming a blacksmith. After all, wasn’t it President Obama who suggested in a town hall meeting that travel agents were becoming obsolete? How could they possibly prosper against big-pocket online travel agencies (OTAs) like Expedia, Priceline, Travelocity, and Orbitz? There was just no need for them anymore, or was there? Since we opened in May 2012, without benefit of advertising dollars or a marketing department, there has been a steady stream of traffic. 

 
This past week, it was reported that in 2014, 18 percent of American travelers used traditional travel agents compared to 12 percent in 2013. That’s a big jump. And surprisingly, much of that increase is coming from the Millennial generation, not Baby Boomers. Indeed, 28 percent of Millennials used a travel agent last year. The main reason Millennials are using travel agents is that they are more adventurous travelers. They want to go to off-the-beaten track destinations and they want trusted local guides to help them feel safe and secure once they get there. This is music to my ears, especially as we continue to grow a network of reputable contacts around the globe, from Indonesia to Ethiopia to India to Argentina. All you need is the desire to travel overseas and we’ll arrange the rest with local guides around the world. If you need more reasons to persuade you to hire a travel agent, check out my story for Boston University School of Hospitality. 
 

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Driving Avenue of the Giants

It’s been called the finest forest drive in the world, a 32-mile stretch of road that winds through 17,000 acres of old-growth redwood forest. The Avenue of the Giants is the primary reason people from all over the globe visit California’s Humboldt County. After experiencing the route yesterday, I can easily say that you should put it on your travel wish list, without hesitation! As soon as you veer off Highway 101 onto Avenue of the Giants (Exit 674 from the north) and stop to pick up a map, get out of the car and lost on a trail surrounded by these gargantuan patriarchs of the forest. Covered in shaggy bark with trunks the size of a Dodge Ram, you look up and it’s impossible to see the tops of these trees piercing the blue skies. At the next stop, the Drury-Chaney Grove, my brother, Jim, and I climbed atop a fallen redwood, some 15 feet above the ground, and walked a good 50 meters on that same tree. Mind-blowing. It’s hard not to feel Lilliputian dwarfed by these mega-sized giants rising from a carpet of ferns. The tall redwoods hug the road, allowing only a splinter of sunlight into the dark forest as you drive along the route. In Myers Flat, you get to take that iconic shot of driving a car through the roots of a redwood at the Drive-Thru Tree. With an opening only 7-foot wide, it was ideally suited for our Toyota Corolla rental, inches to spare on either side. 
 
Ten miles south of the southern end of the Avenue of the Giants, right off Highway 101, is one of California’s classic retreats, the Benbow Inn. Open in the summer of 1926, the Tudor estate on the shores of the Eel River soon attracted such Hollywood elite as Clark Gable and Joan Fontaine, and other luminaries like Eleanor Roosevelt and Herbert Hoover. Today, it’s still the premier address in the region, ideally suited for folks who made the 4-hour drive from San Francisco. Ask for Room 109 and you’ll get a private patio with two redwoods sprouting up from the deck, and a view of the arched stone bridge, built in 1932. Owner John Porter is a wine aficionado, so expect your dinner of nearby Shelter Cove salmon or locally sourced rack of lamb to be washed down with some of the finest wines coming out of Napa, Sonoma, even Humboldt County. 
 
 
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Four Seasons Astir Palace Athens to Open Early 2019

For those of you who want to see the Parthenon and then head out of the city to the nearby beaches, look no further than the new Four Seasons Astir Palace Athens, set to debut early next year. Only a 30-minute drive from downtown Athens, the 303-room property fronts two beaches and houses 3 pools. There will also be a spa and a choice of 8 restaurants and bars. It’s the perfect venue for starting or ending your trip to Greece, only a 30-minute drive from the international airport. Also be on the lookout for the Four Seasons Resort and Residences Napa Valley, slated to open the summer of 2019. Set on a serene vineyard in Napa, the property will feature 85 villas, each with a fireplace and private terrace. If either resort looks enticing, please send us your dates and ActiveTravels will be happy to check pricing and availability. 

 
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Oh Canada!

The favorable exchange rate for the American dollar not only extends to Europe. If you haven’t looked lately, $1 US will now fetch $1.25 in Canada. I haven’t seen an exchange rate like that since I was at an Expos game. If the exorbitant flights to Europe limit your options to the continent, especially if you want to travel as a family, head north. I’m already planning to go to Nova Scotia in early June and Montreal and the Eastern Townships in October. I’m also heading to the Canada Media Marketplace next week in New York, where I’ll be learning about all the new travel opportunities in the country. I’ve had the good fortune to travel extensively around Canada, biking around Niagara-on-the-Lake and Prince Edward Island, hiking in Cape Breton and the glorious Gros Morne National Park in Newfoundland, savoring the charming town of St. Andrews in New Brunswick and the resplendent beauty of Salt Spring Island in BC, going on such memorable adventures as whitewater rafting down the Klinaklini River in BC, a multi-sport vacation with the family in the Canadian Rockies, or canoeing through Ontario’s remote Wabakimi Wilderness, and loving my time in the cities while vintage shopping in Toronto and eating my way though Vancouver. If you need me to point you in the right direction, I’m happy to help! 

 
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Top 5 Wine Regions for Bicyclists, Bordeaux, France

Other biking outfitters can try to emulate Butterfield & Robinson, but none can approach George Butterfield’s innate sense of style. Trips can cost upwards of $1,000 a day but are worth every penny when you consider some of the amenities—nights at 14th century estates, seven-course feasts at private French vineyards, a van always by your side when you tire of biking. He’ll customize any Bordeaux trip you want or simply sign up for his 6-day jaunt from Bordeaux to Dordogne that runs from mid-May through early October. You’ll bike on relatively flat terrain through these two famous wine regions, but it won’t be easy when your lunch consists of a private wine tasting at such famous vineyards as Mouton-Rothschild. At night, you’ll be staying at a former 16th century monastery, now a Relais and Chateaux property, and a 17th century chartreuse perched atop a hill surrounded by vineyards, orchards, streams, and ponds. Dinner is a gluttonous feast, accompanied by, what else, more excellent wine.  

 
I’m headed to Dallas, Maine, and New Orleans over the next two weeks. I’ll be back with stories about my travels on March 31st. In the meantime, stay active! 
 
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Ski Stowe

Thanks to Vail Resorts $41 million acquisition of Stowe, their first ski area in the East, New England skiers now have a good reason to purchase their Epic Pass. For $899 a person, ski as much as you want this season at Stowe, Vail, Beaver Creek, Whistler Blackcomb, Breckenridge, Park City, Keystone, Heavenly, Northstar, Kirkwood, Wilmot, Afton Alps, Mt. Brighton, Perisher (2018 access) and Arapahoe Basin. Also included is access to 30 European resorts across Austria, France, Italy and Switzerland. There are no restricted dates but you do have to purchase the Epic Pass by Sunday, November 19th. Compare that to the current lift ticket price for an adult at Stowe, $99. That can add up quickly. 
 
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Head to Puglia, the Heel of the Italian Boot

Tuscany has been hyped ad nauseum, leaving the rest of Italy open to folks who prefer not to follow the masses. This is especially true in September, when most of the backpackers have left the country with guidebooks in tow and the Italians return from their August vacation. One of my favorite parts of the country is in the southeast, Puglia, known as Giardano d’Italia, the Garden of Italy. With its rich soil, the region is known for its bounty of fruits, vegetables, and wines. Couples can bike through olive groves, picnic on the Adriatic shores, visit the Roman ruins of Egnazia, and spend an afternoon hiking through the beehive-like buildings of the UNESCO World Heritage Site, Alberobello. Spend your nights at Masseria Torre Coccaro in Savelletri, where acres of olive groves and gardens surround a 14th-century watchtower. 

 

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