The Hard Work of Social Media Marketing
We always ask new members of ActiveTravels how they found us. As we enter into our fifth year of business, more and more clients are saying that they came upon us in a Google search. Very few things make me happier than having complete strangers from around the globe ask us for our travel expertise. Sure, we love referrals, but there’s something terribly exciting about getting an email or call from the UK, Switzerland, New Zealand, and across the US from someone out of the blue. I mentioned this to our social media guru, Ross Lasley, owner of the acclaimed Internet Educator, and it resulted in one of his columns. I came across it recently and I was flattered. Ross understands that nobody finds you on Google by luck. It comes from years of hard work, getting your business out there through all channels of social media. I’ve been blogging regularly since 2009, probably the same I time I joined FaceBook and LinkedIn. The Twitter account came in 2011, Instagram this past year. It’s a steady stream of content, not unlike the hundreds of articles I wrote the 20 years prior. Build it and through hard work they will come.
Greece Week with Heritage Tours: Boating to Delos and Paros
The main town in Mykonos can be swarming with people in the daytime when thousands of passengers from cruise ships disembark. The reason why we recommend clients staying on the island visit the town at night for dinner and shopping. All the stores are open late and the cruise ship passengers have departed. It’s best to hit one of the majestic Mykonos beaches during the day or take a private boat like we did with Heritage Tours to the neighboring islands of Delos and Paros. The birthplace of Apollo and Artemis, Delos was a thriving community in ancient Greece. You can still walk the narrow cobblestone passageways (not unlike Mykonos today) and see the remnants of homes, temples of worship, even a synagogue.
Greece Week with Heritage Tours
Portugal, Copenhagen, Maine, and Delray Beach, Florida in March Newsletter
Thanks to affordable direct flights and a favorable exchange rate, Portugal is quickly becoming a popular getaway this summer. Distances are relatively short between must-see cities and seaside villages, so it’s an ideal country to rent a car and explore. We’re happy to design an itinerary that includes lodging, driving routes, private guides, activities, and recommended restaurants. Or we can suggest a guided tour that best fits your dates. In the March ActiveTravels newsletter, we break down the best cities and towns to visit in Portugal. We also discuss our top hotel choices in Copenhagen, remind members of an exciting and affordable 5-day itinerary in the Maine woods with Northern Outdoors and Maine Huts & Trails, and talk about a quick escape to Delray Beach, Florida. Enjoy!
Time to Put the Azores on Your Bucket List
As a long-time ActiveTravels client, I’d strongly recommend the Azores for an easy retreat: just a four-hour direct flight from Boston. On the island of São Miguel, stay at the historic villa of Quinta Minuvida, with orchards, gardens, pool, and yoga studio, surrounded by acres of green pastures, and framed by old stone walls and beaches. Hosts Rimi and João lead “curated” adventures and know local drivers and guides.
August 2016 ActiveTravels Newsletter: Travels and Transitions
We have another fabulous newsletter to share with you this month. In our main feature, I break down travel to Australia, including sections on Sydney, Melbourne, Tasmania, and Port Douglas. In the Quick Escape section, I discuss Cape Breton, where I revisited in early July. We also present favorite romantic hotels across America and give you an update on the latest travel apps. Lastly, we’d like to introduce you to one of our favorite outfitters, DuVine Cycling, celebrating their 20th anniversary and located in our backyard of Boston. The highlight, however, is Lisa’s Editor’s Letter, where she discusses the role of travel in our ever-changing lives.